PLAY-DOH PLUS has exciting things going on. See the new range. Fun!

Creativity is about to be taken to the next level as the PLAY-DOH brand introduces a new compound: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play. The PLAY-DOH brand will also launch Color Sticks, a new collection of colorful, 1oz. individually wrapped PLAY-DOH bits.

“Our new PLAY-DOH PLUS compound and PLAY-DOH Color Sticks are both game changers. Never before have PLAY-DOH artists been able to achieve the level of detail now possible using PLAY-DOH PLUS and we hope that parents will enjoy the ease of use and convenience provided by our new Color Sticks”

Featuring patent pending technology for a softer, smoother texture, the new PLAY-DOH PLUS compound allows artists to “plus up” an original PLAY-DOH creation into a realistic-looking masterpiece. Its softer, fluffier texture is perfect for adding dollops of frosting or detailed decorations on Play-Doh cakes, cookies & cupcakes, or to add details like ruffles and ribbons onto a PLAY-DOH dress! On shelves now, the exciting new PLAY-DOH PLUS compound is sold both by the packs and included in many of the 2013 PLAY-DOH playsets throughout the year. Look for the purple can!

I buy Play-Doh for the boys, but we are not very good at making things. I never know what to do! I love that these sets give more guidance that makes it easier to be creative! Our previous efforts... Not cool. 

PLAY-DOH FROSTING FUN BAKERY Playset

(HASBRO/Ages 3 years & up/Approx. SRP R249

Decorate some silly treats and enhance PLAY-DOH play with the FROSTING FUN BAKERY playset! Set includes two cans of standard PLAY-DOH compound and two standard cans of new PLAY-DOH PLUS compound for endless decorating possibilities! 

PLAY-DOH PERFECT TWIST ICE CREAM PARLOR Playset
 
(HASBRO/Ages 3 years & up/Approx. SRP R399)

Swirl up some fun and create PLAY-DOH PLUS soft serve ice cream treats with the PERFECT TWIST ICE CREAM PARLOR playset! With a twist of two vibrant PLAY-DOH PLUS colors, the magical SWIRLER enhances sweet shoppe play and creates the most realistic looking PLAY-DOH PLUS soft serve ice cream cones yet! Kids can then sprinkle on some colorful PLAY-DOH toppings to decorate their very own cone with the Rainbow Sprinkle Crank & Cone dispenser. Set includes five cones, two dishes, two spoons, three standard cans of PLAY-DOH compound and two standard cans of new PLAY-DOH PLUS compound!

PLAY-DOH MAGIC SWIRL ICE CREAM SHOPPE PLAYSET

(HASBRO/Ages 3 years & up/Approx. SRP R299)

Create some of the most colorful “treats” you can imagine with this whimsical Sweet Shoppe. Swirl, scoop and mold lots of pretend goodies, including soft-serve “ice cream” in cones or cups, mini “candies”, “cookies”, “pretzels” – even decorate a “cake”. Playset includes 4 three-ounce cans of PLAY-DOH PLUS compound and over 40 molds and accessories.

PLAY-DOH FLIP & FROST COOKIES

(HASBRO/Ages 3 years & up/Approx. SRP R199)

Shape, flip and frost delicious-looking PLAY-DOH PLUS creations with the FLIP ’N FROST COOKIES set! This set includes everything you need to make tasty-looking PLAY-DOH treats. Use the cookie moulds to make pretend cookies, then make pretend frosting and sprinkles to decorate your creations! Playset comes with 2-piece extruder, cookie shelf, 2 cookie half-moulds, plate, instructions, 2 two-ounce cans of PLAY-DOH modelling compound and 1 one-ounce can of PLAY-DOH PLUS compound.

PLAY-DOH ICE CREAM SUNDAE CART

(HASBRO/Ages 3 years & up/Approx. SRP R199)

Your little ones will create the swirliest, most realistic-looking "ice cream" treats ever with the Ice Cream Sundae Cart Playset! Help them create a Play-Doh sundae or bars with "ice cream" swirls made of PLAY-DOH modelling compound. Then they can use the softer, smoother PLAY-DOH PLUS compound to crank out some "whipped cream" to top it all off!