Last week a few of us very lucky media folk were invited to the launch of Cadbury Joyville. We met at The Wheel at the V & A Waterfront with the rest of the Joyville team - all festive and dressed in purple. We were waiting on transport to take us to a secret location when a fleet of about eight classic, vintage cars moved past and parked in a perfect row along the Waterfront. As if all at once, all the drivers parked, stepped out and opened the passanger sides - holding the doors open for us. We were just like... What? Cars from the 50s and 60's and I'm talking Rolls Royce, Citroen, Jaguar, Bentley... All the big guys. As Mike said, he was rolling hard in the Bentley. I felt like Betty Draper at the back of the 1959 black Citroen. They drove us all along Chapman's Peak drive and back in to town where we met up with the rest of the Joyville team.
Bailey and I waiting for our ride with presents... And I got the 1960 solid black Citroen! |
The teams were dressed in air hostess and pilot costumes and we got passports that needed to be stamped. We got beautiful gift boxes filled with chocolates and other surprises for the mini road trip too. Every little detail was captured. We got to the venue and there were snacks, balloons, white leather couches, pretty fruity drinks, a warm welcome and a great presentation by the Cadbury Brand Manager on all things joyful. We got to see the new packaging, try the new flavors, see the new advertising and some of the new TV ad too - you're going to love it. Mike Sharman was our host and he did a great job. We played Twister and Kim and I totally beat everyone at all the things. I have a whole collection of completely embarrassing photos of us at all angles which you will. never. see.
We thought that was it and that we couldn't experience any more joy, but we did. We were escorted to another venue where they served the most unbelievable feast of food. You don't know. Mini wraps, burgers, eclairs, dark chocolate mousse with marshmallow meringue, sushi, pies and pastries, cake, cupcakes, rolls, strawberries with bowls of melted chocolate... Guys you don't know. I wished that I was a dairy milk cow with four stomachs. Man alive I love food and I eat a lot of it. THERE WAS SO MUCH JOY. There was also an open bar. And bowling. I teamed up with another gang and Kim again and I totally came fifth. There were only five of us in the team. I am really, really bad at bowling or throwing... aiming... Just anything that requires any sort of hand-eye coordination at all. Don't invite me. I will make you look bad.
You can't see it here but Kim has joy (purple) all over her face. Also, I am sucking at bowling. That is my LOSER face. |
We stayed and mingled for a while. There were prizes, giveaways and more games. There was a tie and there was ching-chong-cha which you guys know is how we settle any argument in my house. Standard. At the end of it, Captain Joy and his team all released our balloons of happiness and we went home with more chocolate, goodies, teddies and gifts than we could carry. Everything about Cadbury is just filled with decadence.
Yes yes Tash you ate your piggy face out and lost at bowling but what does any of this have to do with ME or my life? Everything. Here is their new packaging, and new flavours - all available in store now. Also introducing my new favourite - Top Deck with Mint. Genius. For more information visit Glass and a Half and join them on the Cadbury Dairy Milk Facebook page DO IT FOR THE CHOCOLATE. Okay bye.
Images by Emma Jude Jackson and Mike Sharman |
Oh my word - you are KILLING me here! What an awesome "joy" filled day!
ReplyDeleteAh, my best friend and bridesmaid (Bryony) is the brand manager - she looks so pretty in your pics! Looks like you had fun poppet XXX
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